The Secret To Using Viral Ebooks In Your Online Marketing
If you are currently running an online business, you are aware of how expensive it can be to drive potential customers to your business. You may be using pay-per-click advertising on some of the major search engines. Or you may be placing ads in ezines and other relevant web sites. Whichever of these strategies you're using to bring in customers and sales, the cost can sometimes be prohibitive.
Traditional Advertising normally entails you creating an ad of some sort, then paying to get it out in front of your customers. The goal is obviously to get them excited enough about your product or service so that they'll come to your business and make a purchase. Your ads can be in the form of display advertising, yellow book advertising, classified ads, flyers, direct mail, billboards, etc. No matter which type of traditional advertising you use, a good portion of your budget is allocated towards bringing customers to you through your ads.
With online advertising you may be paying to purchase advertising in ezines, banners on other websites, or you may be using pay-per-click advertising. Again, whichever method of advertising you're using it's costing you a hefty amount of money to promote your business.
So, you may be wondering.....
What Does This Have To Do With
Ebooks and Reports?
There are over 1 billion people online today, and a vast majority of those people are looking for information. Information is a HOT HOT TOPIC!!! People are searching for information on their pets, medical information, home improvement information, parenting information, how to build a business information, marketing information, and on and on....it's endless what kinds of information people are using the internet for today. As an entrepreneur, you can be the one to give them that information.
Ebooks are are virtually replicas of hard cover books, but they are created in digital format so that they can be downloaded directly onto any computer. Since their inception, they have been used to generate traffic to online businesses and promote the products and services of their authors. Unlike traditional hard copy books, ebooks can be created to include videos, digital graphics, and interactive links to products and services that can be immediately accessed by the readers from their computers. With ebooks you have a powerful strategy to drive floods of qualified buyers to your websites and giving these people valuable information.
These ebooks can either by sold or given away for free. The most important aspect of any e-book is that it contain information rich content that is packed with value. The more valuable the content, the more likely the reader will be to download it and read it and share with their friends and associates. The key to a good e-book is to have lots of high quality and relevant content, with products and affiliate links that are naturally woven into the content. You do not want to create or give away an e-book that appears to be nothing more than a salesbook. When the author discusses a particular topic and wants to show where more detail can be found or a problem solved, that's where the linking of products should occur...as a source of further information.
Ebooks with high value, relevant content that are given away to your customers will give you a strong personal and professional reputation online. By giving away something that is extremely compelling, people will actually want to pass it on to their friends and associates. You create a lasting impression with your customers by giving them a valuable source of information that educates them on your topic or solves a problem for them. In addition, by referring to your products and services in the e-books, you'll be spreading the word about yourself and your business, resulting in no cost advertising for you. You are quietly encouraging the recipients of the e-books to visit your website and buy your products and services to help further solve their problems. Once you've created your viral e-book, your advertising becomes totallly FREE!
Ebooks are are virtually replicas of hard cover books, but they are created in digital format so that they can be downloaded directly onto any computer. Since their inception, they have been used to generate traffic to online businesses and promote the products and services of their authors. Unlike traditional hard copy books, ebooks can be created to include videos, digital graphics, and interactive links to products and services that can be immediately accessed by the readers from their computers. With ebooks you have a powerful strategy to drive floods of qualified buyers to your websites and giving these people valuable information.
These ebooks can either by sold or given away for free. The most important aspect of any e-book is that it contain information rich content that is packed with value. The more valuable the content, the more likely the reader will be to download it and read it and share with their friends and associates. The key to a good e-book is to have lots of high quality and relevant content, with products and affiliate links that are naturally woven into the content. You do not want to create or give away an e-book that appears to be nothing more than a salesbook. When the author discusses a particular topic and wants to show where more detail can be found or a problem solved, that's where the linking of products should occur...as a source of further information.
Ebooks with high value, relevant content that are given away to your customers will give you a strong personal and professional reputation online. By giving away something that is extremely compelling, people will actually want to pass it on to their friends and associates. You create a lasting impression with your customers by giving them a valuable source of information that educates them on your topic or solves a problem for them. In addition, by referring to your products and services in the e-books, you'll be spreading the word about yourself and your business, resulting in no cost advertising for you. You are quietly encouraging the recipients of the e-books to visit your website and buy your products and services to help further solve their problems. Once you've created your viral e-book, your advertising becomes totallly FREE!
The Power Of Viral E-booksYou may have heard of the "Butterfly Effect". Simply put the "Butterfly Effect" is where one small change can have a dramatic effect and outcome over a period of time. One insignificant action can put into place an entire connection of events that may some day drastically change everything. One small thing you do for your internet marketing today can have a huge effect on what happens to your business tomorrow. The Power of viral e-books and viral reports is a result of the "Butterfly Effect".
A viral e-book is one that gets passed on from person to person. By giving away a free information rich e-book , people will want to pass it on to their friends and associates. In turn, those recipients will want to pass it on too and eventually the e-book is spread virally throughout the internet. With a viral e-book, word about your business can spread very quickly. If you give your e-book to 10 people, and then encourage them to pass it on to their friends, and on and on...in no time you'll have thousands of people opening up and reading your information and at the same time learning more about you and your business.
This is why the content of the e-book is so important. The recipients of the e-book must be gratified with the contents before they will recommend it to others. What better way to spread the word about your business and affiliate products than by having others spread the word for you...and it's all done for FREE! Also, an e-book is much more likely to become viral if it is given away rather than sold. Any e-book you create or rebrand must be generous with information to win the trust and respect of your readers. This information is what entices them to pass the e-book onto their friends and customers.
Another aspect of making an e-book viral is when the author of the e-book gives away full resale rights and re-branding rights to the recipients. That means that the recipients can sell or give the e-books away to their customers without any further permission from the author. The author also gives them permission to "re-brand" certain links in the e-book with their own affiliate links. If the author does not give away resale rights and re-branding rights, the recipients may not be motivated to pass the book on to their own customers. The more benefit to both those giving and receiving the e-books, the more likely it is to become VIRAL!!
You can also make your e-book more viral by providing your customers with a link they can send to their friends and family about your free e-book. This can be accomplished by a follow up e-mail asking how they felt about the ebook and then adding a link they can send to their friends to download the e-book from.
E-books have moved well beyond the simple digital delivery of text based information. People are now making their e-books interactive with audio and video.
Viral Ebooks/Reports?
There are several ways to generate cash through the use of
Viral E-books!
E-books are a great resource for building your lists...and we've all heard it over and over again, "the money is in the list"!
Build squeeze pages and websites and blogs promoting
you e-books and give them away after people give you their
name and email in your opt-in box.
Give them away to your customers and friends. You'll leave a lasting impression by giving away something of value for free, which will result
in a relationship with your customers that will result in future sales.
By re-branding your e-books, you will have your products and affiliatelinks contained within the e-book. Anytime someone clicks on your
links and purchases the products you'll be making money.
If you decide to write and create your own e-book, there are a few things you need to avoid:
- Never link to content that you yourself do not control. If you're going to link to affiliate programs in the e-book, you're better to use redirect links to your own websites and place the affiliate information on your own site that you yourself control. That way if the affiliate program changes their affiliate links or goes out of business, you have control over where your customers are going to to find that information and your can replace the affiliate links with newer versions of the links or direct them to a similar product. If the affiliate links change or the affiliate goes out of business, you are in control of redirecting them from your own website to the new affiliate link or product if necessary.
- Do not include any personal information about yourself in your e-book such as home telephone numbers and cell phone numbers. You have no idea who's hands this e-book is going to end up in and you don't want that kind of information spreading the word all over.
- Do not include any type of dated information in your e-book such as "free trials" or specific time discounts. You want the ebook to remain perpetual so don't include things that are time specific.
- Do not commit yourself to re-branding the e-book yourself. Re-branding is not such a lengthy process if you're only branding one or two books, but if your e-book spreads as virally as it should you'll soon find yourself doing nothing more than re-branding e-books. Set yourself up with a site that can re-brand your e-book or report for you such as the sites found here!
- Don't forget to set up your links in the e-books so that they open in a new window. First off, you don't want to lose your readers all together by sending them off and away from the book completely, and secondly some sales links include javacript which may not be compatible with your e-book so cannot be viewed within your ebook. If that's the case, your reader won't be able to get to the area to purchase the products that you're recommending and you'll lose them forever.
Write Your Own Ebook With eWriterPro
Writing and selling your own ebooks is a great way to make money and build your lists. There is an easy way to make your information products with cover graphics and in PDF format all from one single convenient program.
eWriterPro is a tool that any internet marketer can use to create their own ebooks. It puts everything you need under one roof to produce clean and crisp PDFs. The software keeps everything organized for you in one place.
Adding text boxes and graphics couldn't be easier. You just create your ebook, add your cover from the system and convert it to a great looking PDF...all from eWriterPro. This is one of the best PDF conversion programs we've ever used. The software will also keep all of your source files and non PDF files in an archive that you can open and edit quickly.
eWriterPro comes with an easy to follow step by step guide on how to use it. The price for this software is next to nothing and the best part about it is you can Master Resale Rights, so you can re-sell the software yourself...or give it away as a bonus or gift to your list.
Creating your own ebook and converting it to PDF format couldn't be easier. You can find out more about eWriterPro HERE!
In Summary....if you're not using Viral E-books and Viral Reports in your online marketing you could be missing out on lots of sales and lots of customers. Almost every successful marketer ...including the "Gurus" use viral e-books in the marketing campaigns and know how vital they are to building their lists!! You need to add viral e-books and reports to your internet marketing arsenal...and yes I do mean arsenal because it's a war out there in the internet marketing world and you need to stockpile all the guns and ammunition you can to fight the war! Writing and selling your own ebooks is a great way to make money and build your lists. There is an easy way to make your information products with cover graphics and in PDF format all from one single convenient program.
eWriterPro is a tool that any internet marketer can use to create their own ebooks. It puts everything you need under one roof to produce clean and crisp PDFs. The software keeps everything organized for you in one place.
Adding text boxes and graphics couldn't be easier. You just create your ebook, add your cover from the system and convert it to a great looking PDF...all from eWriterPro. This is one of the best PDF conversion programs we've ever used. The software will also keep all of your source files and non PDF files in an archive that you can open and edit quickly.
eWriterPro comes with an easy to follow step by step guide on how to use it. The price for this software is next to nothing and the best part about it is you can Master Resale Rights, so you can re-sell the software yourself...or give it away as a bonus or gift to your list.
Creating your own ebook and converting it to PDF format couldn't be easier. You can find out more about eWriterPro HERE!
Please make sure and review our extension section on "Where To Market Virally" that shows you the numerous ways you can start a viral marketing campaign for free.