In simplest terms, a squeeze page is typically a single page web marketing document. The sole purpose of this page is to compel visitors to give you their name and e-mail in exchange for your information or gift or whatever it is you are offering. An effective squeeze page provides good information that interests the reader and makes them want to get more information. Your squeeze page should get your readers interested enough to perform an action...that action being to give you their name and email address. The page is designed to "squeeze" information from the reader.
Most people visit lots of squeeze pages while they're surfing the internet. You're looking for information, you come across something interesting but the only way to get the information is to give out your name and email address. You've been "squeezed"!
Internet marketers use squeeze pages on a regular basis to build massive opt-in lists. They do this because it's a technique that has been proven to work. By obtaining the customers information in this way, you avoid spam and now have the opportunity to provide information to them in the future. Since the goal of the page is to obtain visitors email addresses the page has to have an opt-in box. Once the visitor completes the opt-in box they are taken to a confirmation page to confirm their information and are then taken to a thank you page where they receive the information they were promised. The process of taking the visitor from the squeeze page to other pages is usually accomplished with an autoresponder. AWeber has good reliable autoresponders where you can also build a simple opt-in box and collect the email addresses of your subscribers. Their system will take you from opt-in box to confirmation of email addresses to redirecting them to the thank you page all quite easily.
What Makes A Good Squeeze Page
Here's where you may receive different opinions. As a general rule, Internet Marketers try to keep the content of their squeeze pages to a minimum. There was a time when marketers would pack their squeeze pages with tons and tons of content in order to be better optimized by the search engines. The problem with this is that too much information tended to distract or lose the visitor and caused them to "click away" from the page before even got to complete the opt-in form. You are more likely to get your visitors email address by providing them with good interesting content in a minimum amount of space. This will still help with the search engines and keep your reader on the page (although the search engines are are beginning to exclude squeeze pages in their rankings more and more due to lack of content). Do NOT include lots of hyperlinks and other page links on your Squeeze Page. These will only serve to take the reader away from your page and lost to the next offer or opportunity. You will lose the opportunity to obtain his email address.
Background colors and page colors are also important to a good squeeze page. There was a time that most squeeze pages had a black or navy blue background, but more red backgrounds and in addition wallpaper backgrounds are showing up lately. Most wallpaper backgrounds are very soft toned backgrounds with the companies name and logo so as not to interfere and overtake the page itself. As far as background and page colors you have to use your common sense. Maybe start out with the darker blues and once you feel comfortable enough building squeeze pages experiment with different colors. Just don't go completely off the wall. The other day we opened up a squeeze page that had the most disgusting brown background and pukey green page color. Can't even remember what the product was because the page itself was so unattractive that we clicked away immediately. This had to be one of the worst squeeze pages ever built and no doubt this guy will lose lots of business just because his color scheme was a total turn-off. The first impression your visitor gets should be a good one...so don't get carried away with weird colors that don't fit with the product you're selling. If you're selling baby products, then it's fine to use a squeeze page with a pink or light blue background...but don't use these same colors to promote "making money online" products!
Make your opt-in box state exactly what it is you are giving to the visitor. They want to know what they'll be receiving in return for their information so make sure you put it in your opt-in box. If you're giving away a free e-book you might want to say something like: "Yes...I Want the Free E-book". The customer knows that once he completes the opt-in box he's going to be receiving a digital book from you for free! Make it clear. If you don't state exactly what they're signing up for, you'll lose the visitor.
Make sure that once you set up your squeeze page you also set up your confirmation page and thank you page with your auto-responder company. If you use AWeber they have lots of videos and guides to help you through this process. You can also start setting up your follow-up emails for your auto-responder.
The Confirmation Page
The confirmation page is where you want to send your subscribers after they have signed up. The page usually informs them that they need to check their e-mail box to confirm their subscription before they receive the information promised. You can set up a simple confirmation page yourself or you can use the confirmation e-mail that AWeber will send out for you. Once your subscribers have "confirmed", you need to send them to the Thank You page where they receive the information they have requested. It is HIGHLY recommended that you get subscribers to confirm their email address before sending them on. First off, it prevents spammers from providing you with bogus e-mail addresses and secondly it prevents leakage from your squeeze page. Some people have figured out how to get around the encryption on a page that would lead directly to the thank you page. A confirmation e-mail will prevent this from happening.
The Thank You Page 
The Thank-You page is where they will receive the information you promised (your ebook, or newsletter or free software , etc.) A good way to start off any Thank You page is with a simple "Thank You For Subscribing To whatever they are receiving. On this page you can now start placing other affiliate links you may have and make additional offers to them. You can direct them to a landing page on your website to let them know about a great product you think they need, or you can make "One Time Offers" to make them feel an urgency to purchase other products you have at a special one time price that will never be offered again. You can also set up your "One Time Offers" in such a way that if they reject your first offer, you can lead them to a page with a similar offer at a lower price. Price is many times the issue in making a purchase so offering them something for less is a good way to make a sale. You have already added them to your list, provided them on this page with the information they signed up for...and now it's your opportunity to try and sell them something.
Structure of A Squeeze Page
Introduction
Bullet Points
Teaser Copy
Testimonials
Deadlines
Opt-In Box
Again there is disagreement among the marketing community as to how long a squeeze page should be. Many marketers will tell you that it should be short and all of the information should be visable above the fold of the page (the part that shows on the visitors screen). If this is the type of squeeze page you prefer to use then you would most likely not add pages and pages of testimonials. Other marketers use more of a combined sales page/squeeze page whereby they attempt to sale the product and at the same time capture the visitors name and e-mail information. Our preference is to build short squeeze pages which include only a killer headline, short introduction, bullet points listing three to five benefits and the call to action opt-in box. The sale should really not be made on the squeeze page since your intent is to capture the visitors information so that you can sell to them later, but you'll have to try and test for yourselves which types of "squeeze pages" you think work best for your business.
Also make sure that your squeeze pages are specific as to what the visitors are receiving. If you have developed a website storefront for "Toys", when you build your squeeze pages you should build an individual squeeze page for each type of toy you are offering. When a visitor that's looking for "legos" lands on a squeeze page for "toys" that has no mention of legos...they will immediately leave the page. Make the squeeze page as specific as possible to the product you are offering.
Split testing of two different squeeze pages with the opt-in box in different positions is always a good idea if you're not sure. If you set up your opt-in and auto-responder with AWeber, they can track your click-through rates so you can determine which squeeze pages are getting the most subscribers on different variables such as opt-in box placement. It's also a good idea to split test 2 squeeze pages that send the visitors to 2 different landing pages. One landing page may be on your content website and the other landing page may be directly to the affiliate product. By split testing your squeeze pages in this way you can determine where you are making more sales.
Another big advancement in squeeze pages is adding audio and video to your squeeze pages. Studies show that online shopping and buying is propelled by the enhancement of audio and video. Web Audio Generator has a free audio tool that you can add to your squeeze pages.
What You'll Need To Start A Squeeze Page
A Domain Name and Server. You'll first need to register your domain name. You can obtain and register an inexpensive domain name at 1&1 Internet
or GoDaddy.com. There are lots of domain registration/servers out there
but these are two we use.
An Autoresponder (with Opt-In Box). I like AWeber but you can also useGet Reponse.
A Squeeze Page template or web building application. You can get a freeweb builder at NVU.com or you can download the older version of Netscape
(Netscape 7.2) for free here which has "Composer"an easy to use web builder.
Here's the download link for Netscape 7.2s Composer.
Don't be afraid of building your first squeeze pages. You'll improve on them as you go but you ABSOLUTELY have to have squeeze pages to build your lists. Take notes on good squeeze pages you see as you're surfing around and save them as examples to build your own squeeze pages. Note what you do and don't like about various squeeze pages and what really catches your eye and wants to make you read further down the page and give your email information away. As you build more and more squeeze pages you'll get better and better. You just need to dive in and start.
I have a FREE Squeeze Page Template you can use to get started here! The great thing about this Squeeze page is that it doesn't require a domain name or a web host!! You don't need any HTML or web building knowledge to create a professional looking squeeze page. Take a look at.
Enjoy Building Your Squeeze Pages!!